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As social media and other digital platforms continue to gain popularity and massive subscribers, Radio has been consistent in retaining its position and listenership among the masses. A recent study carried across 6 tier-1 cities showed that 82% of people have been tuning in to radio during the lockdown, with FM channels winning the second most credible spot for information consumption. The first being the internet.

In the same research, radio industry listenership was evaluated at 51 million, very close to TV which rounded off at 56 million, second only to social media with a reach of 57 million. However, it is noteworthy that radio has followed up so closely with its multidimensional and highly interactive counterparts – TV and Social Media – even though being one-dimensional (Audio-based) and limited in terms of interaction and engagement.

This begs the question – What if we could make Radio more interactive?

To this end, ToneTag has developed SonicEngage, a software tool that makes radio ads and broadcasts engaging and interactive.

How does SonicEngage work?

SonicEngage employs ToneTag’s sound-based technology to establish a connection and transfer information. The working for SonicEngage is shown below in detail:

SonicEngage is primarily built to make your customer’s buying journey engaging, immersive, and most importantly – Short. Traditionally, when a customer listens to the ad, he/she has no choice but to search for that product or service online, rummage through half a dozen online selling platforms, compare prices and locate the deal that he/she heard on the radio. This purchase is compounded by the exposure to rival brands, competitor ads, or downright frustration of not being able to locate the product. Thus resulting in the abandonment of the purchase altogether or preference for a rival brand. These are the perils to purchase that a brand faces and these scenarios are equally unfavorable for any seller.

However, SonicEngage eliminates these cases by taking the customer directly to the brand’s buying page.

With this direct navigation from the radio ad to the buying page, SonicEngage not only removes the perils to purchase but also increases ROI by giving brands access to competitor ads and communications. The system is trained to identify the competitor ads a listener is listening to. This data is crucial to analyze competitor space and customer’s persona.

SonicEngage also enables a number of special features such as:

  • Listen and win –  Brands can broadcast coupons, discounts, rewards directly to the listener’s device while they are listening to the ad
  • Live polling and survey – Listeners can participate in live polling and surveys while listening to the ad
  • Live juke-box – Listeners can request songs or give real-time feedback to the RJ regarding any song

Thus, SonicEngage is not only built to make radio advertisements extremely interactive and engaging but also revolutionize the way brands communicate with their customers over the radio. The only challenge that remains for a brand is how effectively it can employ SonicEngage to establish a strong base before other brands catch up. The ball is now in the brand’s court.

ToneTag has been the leader in the sound-based transactions and interactions space. Being the worlds largest sound-based network, ToneTag technology has enabled proximity-based device-to-device and human-to-device communication with an emphasis on easy-to-use features, accurate data transfer, and secure transactions.

ToneTag enables features such as accurate voice recognition, hands-free interface (through earpods), multi-tasking, real-time interactions, and easy device-integration not only to make transactions and interactions easier but also lead to refined business operations and effective D2C interactivity.

Driving innovation and efficiency in the voice-commerce platform is the“Pay with Voice” solution. The “Pay with Voice” solution enables voice-based payments through voice assistants such as Alexa and Siri and also ensures high-level security in terms of payments as the transaction is done through recognition of the user’s voice. Core to ToneTag’s voice commerce platform is the patented algorithm that puts identity to voice and transfers that identity to audio or voice for near-perfect transmission.

Using the patented algorithm, the “Pay with voice” solution authenticates the legitimate user’s voice before carrying out any transaction or payment. The payment authentication is done through Audio OTP, which eliminates the need for manual input of Amount or OTP or PIN. The entire transaction is completed simply through voice-based interaction, which is completely secure and automated, and thus reduces human error significantly making the system completely tamper-proof.

Thus, ToneTag “Pay with Voice” solution not only makes payments easy and automated but also ensures security with voice-based authentication.

ToneTag has always strived for enriching the merchant’s experience and ensuring convenience in the business activity that we aim to cater to. When ToneTag started, it was established to solve the issues in merchant transactions.

With Retail Pod, our flagship product, we are solving the problem of payment authentication and ensuring secure digital payments for merchants. In addition to universal UPI payment acceptance, the device also authenticates the transaction post the completion of payment. Additionally, we also provide the merchant with a Seller app to keep track of all the transactions under his/her account.

We are publishing the success stories of the merchants who have been using our solutions and whose businesses have benefited from it. Today’s story is of a local store in Bangalore named Welcome Mart as narrated by Shafeer, owner of the store.

Shafeer is a registered merchant with ToneTag and has been using the Retail Pod at his store. Speaking on the ease of tracking daily transactions, Shafeer says, “I would rate my experience as good, the process becomes easier with RetailPod.”

We at ToneTag ensure security as of transactions as well as timely settlements for the same. We have a dedicated support team to address the merchant queries. “The payment credit process is fast, makes it easier on our end”, says Shafeer on the experience with daily payment settlements. Being totally contactless and secure, the Retail Pod remains the first choice of Shafeer and 30,000 other merchants like him.